We’re making headlines for more than our products and people. Lazarus Naturals is in the Top 10 of CBD Snapshot’s “CBD Power 100” list for our social media and website presence.
CBD Power 100 is a real-time ranking system that tracks social and digital metrics. John Oates, founder of JPO Digital, says the list offers a “bird’s eye view” of the current online landscape. He hopes to show how consumers “interact with CBD companies as they enter and expand in this new market.”
Lazarus Naturals hit the Top 10 in three categories on the CBD Power 100 list. We’re at No. 10 for social media engagement (3.6%) and No. 4 for digital unique visitors (288,000). We also hit No. 4 for digital page views (2,300,000).
How We Got There
Lazarus Naturals continues to put a heavy emphasis on our website and social media presence in 2019 and beyond. We relaunched our website this year to make it more user-friendly. We also updated the “CBD Info” section of the website to help customers make even more informed decisions.
The Lazarus Naturals blog now has three posts per week on Monday, Wednesday and Friday. The blog shares the latest CBD news, answers frequently asked questions and highlights key members of our team.
Our social media channels have been even more dynamic in 2019. Lazarus Naturals now offers several sales that are exclusive to our social media channels throughout the year. We partnered with Mission 22 on Memorial Day weekend to raise money for their goal to prevent veteran suicide. Our community management team has also increased and we are able to answer customer questions faster than ever.
Of course, our products and mission contribute to our website and social media success. We have launched two new products in 2019 - a Blood Orange High Potency CBD Tincture and CBD Massage Oil. Last December, our Assistance Program also increased its lifetime member discount from 40 percent to 60 percent.